From 2014-2018, I was part of the creative leadership team responsible for Comcast's evolving rebrand to Xfinity. During that time, I helped guide the brand from functional to emotional messaging with multiple campaigns designed to modernize Comcast's image by promoting and launching cutting-edge innovations, including: Xfinity's high-speed internet, voice services, and the all-new Xfinity X1 platform.

Featuring spots that aired at both the Oscars and Super Bowl. Over the span of four years, Comcast revenue increased from $68.8 billion in 2014 to $94.5 billion by the end of 2018.