At YML, I built the in-house content production studio from the ground up, establishing a value-driven culture that inspired world-class creativity. I focused on hiring top-tier talent—writers, designers, directors, and motion graphics artists—while defining the vision, process, and philosophy that drove the team’s growth. Overseeing creative output and client relationships, I helped transform the studio into a fully-fledged profit center, generating $3M in annual revenue—year-on-year growth that culminated with the company’s first-ever $1M global production with Under Armour.

As well as producing world-class content for major brands, I worked with the founder, CCO and Head of Marketing to craft the narratives that shaped the story of our culture, people and the digital products we built—leading us to countless awards, including: Fast Company, Webby, Time 101, W3, Awwwards, Adage 2022 Customer Experience Agency of the Year and AdAge’s 2024 Business Transformation Agency of the Year.

Having passionately produced hundreds of projects together, I put a case to leadership to send us all to Sundance. It was an incredible chance to bond, build culture, and an experience none of us will ever forget.